Reload Land would be just another event in your calendar without the passionate work of likeminded futurists, friends, exhibitors. So a big shoutout to every helping hand, advisor, supporter and visitor on our journey towards an exiting future on two wheels! To many more years ahead. Spread The Volt!
The Berlin native has always been captivated by machines. After studying graphic design, he pursued his passion for cars and motorcycles, building a career in the lifestyle industry. He worked for several magazines, including Craftrad, before becoming an editor at the renowned Gestalten publishing house. In 2019, he co-founded Craftwerk.Berlin, Europe’s largest DIY motorcycle garage, launched his own agency and established Reload Land as its founder and creative visionary.
James is an electric mobility engineer with a passion for two-wheelers. In San Francisco, he developed hardware for Bolt (now Monday) Motorbikes and co-founded Omega Motors, a custom electric motorcycle shop. He came to Berlin to write his Master’s thesis at BMW Motorrad, focusing on the battery pack of the CE 04. Since then he’s worked in the shared micromobility space at TIER Mobility, and now as product engineer for the e-bike manufacturer ENYRING, a Yamaha Motor Co. company. Before all of that, James led community engagement events and renewable energy projects at the German Trade Commission and Al Gore’s Alliance for Climate Protection.
